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Where do you begin? Is there a formula for pricing art work? What about sales
tax? Are you charging too much or too little for your work? This topic is one of the
most confusing of all for the professional artist. In this workshop, I will address
among other things, the confidence factor when pricing your work, how to defend
your prices, how to work with galleries and commissions, gallery contracts, how
to define your market and when to give yourself a raise. You deserve it!
“THE NEW PORTFOLIO”
What’s in it for you?
First impressions are important. Marketing yourself to the art world as a
professional is a smart decision. But just how do you do that? What does the
“New Portfolio” look like and what does it mean to be a professional artist?
In this workshop, you will learn what all of the ingredients of a professional
presentation package consists of, how to define yourself, where to get the help
that you need and where to market yourself and why.
Workshop/Lecture includes information on the following:
Cover letter, CD/j-peg, Slides/Glossies, Brochure, Artist statement/Bio, Resume,
Price list, Business card, Logo
“CAREER PLANNING…KEEPIN IT SIMPLE”
Identifying long and short term goals for the Creative Professional
Where does the time go? Organizing your thoughts is the first step toward
realizing your dreams of success. But how do you do that? How do you clarify your
confusion about what’s best for your career? What do you want to do with your
professional career? Where do you see yourself in ten years? Five? A year from
now? This class will help anyone be able to identify and clarify their goals for the
short and long term. We will address some aspects of career development, the
art business office, and “how to” get started.
“THE ESCAPE ARTIST”
How seriously do you take yourself?
Have you given any thought to your current career path and how to plan for your
future as an artist?
In this workshop we will seriously get down to business by discussing what it
means to have a marketing budget, the art office, pricing and marketing
strategies.
Let’s work together and support each other to become the super creative
professionals we disserve to be!
THE IMPORTANCE OF THE ARTIST STATEMENT/BIO
Who are you?
Why is the artist statement sooo important? What’s the difference between an
artist statement and a bio? In this workshop, I will share with you the good, the
bad and the ugly truth about this important aspect of the art world.
The artist statement is very possibly the reason between acceptance and
rejection to galleries, above and beyond that of your work. Learn what it takes to
have a great one.
“THE ARTIST MAKEOVER”
Marketing Tools for the Creative Professional
This course is designed as a “how to” for the Artist/Creative Professional, whether
emerging or mid-career, who wants to market themselves to licensing agencies,
galleries, the press, the public, designers, art consultants, or interior decorators.
What does being a marketable professional artist look like? How do you organize
your marketing materials? What goes in to a presentation packet? Press packet?
Why does the artist need this? All of these questions and more will be addressed
in this comprehensive, and informative class
TRANSFORMING THE ARTIST WITHIN
A workshop/lecture dedicated to empowering all creative individuals
It takes a certain amount of courage to be an artist. Sometimes we question
ourselves as to whether we deserve to be in this incredibly creative livelihood. Are
you challenged by the fear that you aren’t worthy to be compensated, or that what
you do has little value and respect. Fact or myth? Where do you begin to love what
you do and feel that you have the right to do what you love. Find your courage and
be supported in this positively amazing experiential class.
“THE BUSINESS OF ART/THE ART OF BUSINESS”
Two day workshop
This workshop is intended for artists who wish to increase their level of
professionalism. Any artist can benefit from this course, but it is meant as a “how
to” for emerging and part-time artists with limited marketing experience.
Day one topics include:
Pricing (methods of calculating prices, maximizing the value of your work, signing
and titling protocol); preparing your bio/artists statements; and organizing the
artist’s office (business basics and office organization).
Day two topics include:
Identifying your artistic goals (creating a personal plan for short and long term
goals in all aspects of an artists business); research and development of
exhibition planning; and image development (the elements of the artist’s
presentation).
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